How it all began
The idea for the Under The Hood® radio show came to Marie Nordstrom while doing custom windrowing on a John Deer tractor and listening to the radio. She felt that a radio show to help people with their cars was needed in their area and it was something that they could provide the talent for. Working with a local radio station they soon were ready for their first show which aired August of 1990 from the Sioux Empire Fair. They entrusted their then 19 year old son Shannon with the job of answering the calls.
The Under The Hood® radio show was founded to establish the credibility and professionalism of Art and Marie Nordstrom's Auto Recycling and to help listeners with their vehicle problems. Since then the show has evolved as its own entity with The Motor Medics® helping listeners both over the air and on the World Wide Web to solve even the most difficult of automotive problems.
The evolution of the Under The Hood® radio show
When first broadcast the Under The Hood® radio show was a one half hour show. The show caught on quickly though and soon filled a one hour slot and continued successfully for eight more years with Shannon Nordstrom as the sole host.
In 1998 show host Russ Evans joined Shannon Nordstrom and the "Motor Medics®" were born!
The pair shared on on-air chemistry that was unmatched. When they teamed the incredible hands-on mechanical knowledge of Russ with the massive parts background of Shannon and his light hearted humorous way of looking at things the show began to grow quickly.
The turning point
From the first day they teamed together Russ had a dream of the show airing on stations coast to coast and in 2003 the team started to turn the dream into a reality with their first syndicated Under The Hood® radio show station KORN AM in Mitchell South Dakota.
The Under The Hood® radio show was coming together very well but needed something more. They enlisted the help of the very talented Chris Carter, a long time radio veteran as their call facilitator. Chris’ humor ads to the show and helps with the interaction between the two hosts.
Other stations soon joined the syndicated Under The Hood® radio show family and with the help of Doug Mashek the Under The Hood® radio show Producer, Chris Carter their Call Facilitator, and Russ and Shannon's hard work, they found themselves at 10 stations in three states.
In 2009 The Motor Medics had grown to 13 stations and were looking to continue to their growth. In March of 2009 they teamed up with Vic Jacquot the Under The Hood® radio show marketer. He started talking with stations across the midwest and by December of 2009 had helped grow the syndicated radio network to 22 stations in seven states.
The Under The Hood® radio show reaches thousands of people each week over the air and over the Internet. Russ answers automotive questions sent by e-mail to the show. "It gives us a great satisfaction to know we have helped so many people with their automotive needs." Says Evans. Since the Under The Hood® radio show started taking e-mail in 2003 to this writing in 2009 Russ has personally answered more than 8000 email questions.
The future of the Under The Hood® radio show
The Motor Medics® will continue to provide their listeners with helpful free automotive advice and a light hearted humorous way of answering questions and continue to add to their national network of syndicated stations so that they can help even more people with free automotive advice.