Under The Hood® was founded in 1990 by Nordstrom's Automotive inc.®
The show was originally envisioned by Marie Nordstrom one of the founders of Nordstrom's Automotive Inc. the parent company of the show.
While on a tractor doing custom windrowing near the current location of the Auto Recyclers which was at that time also a working farm she spent much of her day listening to the radio and thought there should be some kind of a car show on there that could help people with their vehicle problems and also promote the awareness of the vehicle recycling industry.
Soon after, Marie and Art Nordstrom contacted the Local radio station and with the help of the contacts made there the Under The Hood® was born.
Under The Hood was first broadcast in August 1990 as a one half hour show on a local Sioux Falls radio station with the call facilitator taking calls from the local area and Shannon Nordstrom answering the questions.
The show caught on very quickly and soon filled a one hour slot and continued successfully for eight more years with only Shannon Nordstrom.
In 1998 show host Russ Evans joined Shannon Nordstrom and the "Motor Medics" were born!
The pair shared on on-air chemistry that was unmatched. When they teamed the incredible hands-on mechanical knowledge of Russ with the massive parts background of Shannon and his light hearted humerus way of looking at things the show began to grow quickly.
From the first day they teamed together Russ dreamed of the show on stations coast to coast and in 2003 the team started to turn the dream into a reality with their first syndicated station KORN AM in Mitchell South Dakota. Other stations soon came on board and with the help of Doug Masher our producer and Russ and Shannon's hard work they found themselves at 10 stations in three states.
In 2009 The Motor Medics had grown to 13 stations and were looking to continue to their growth. In March of 2009 they teamed up with Vic Jacquot the Under The Hood Show Marketer. He started talking with stations across the Midwest and by the end of 2009 had helped grow our network to 22 stations in six states.
Under The Hood reaches hundreds of thousands of people each week over the air and over the Internet across the country. Russ answers every automotive question sent by e-mail to the show. It gives us a great satisfaction to know we have helped so many people with their automotive needs. Since Under The Hood started taking e-mail questions in 2003 Russ has personally answered more than 4000 email questions. Questions were originally taken by fax and phone in-studio only.
Our mission is to help everyone we can with their vehicle problems and to give them helpful advice. By expanding the show coast to coast we hope to help as many listeners as we can.
We are very grateful for all of our wonderful listeners that have joined us over the years. Thank you.
Under The Hood is broadcast each week from the KELO am-1320 studios owned by Backyard Broadcasting in Sioux Falls, South Dakota.
Under The Hood® and the car on hoist Under The Hood logo are registered trademarks of Nordstrom's Automotive Inc.The Names Under The Hood, Motor Medics™, and the car on hoist logo may not be used without the written permission of Nordstroms Automotive Inc.
© 1990-2010 Nordstrom's Automotive Inc.